There was a time when the only way for you to advertise your business is with the use of television ads.
If you are running a small business, you might find this to be that challenging.
First of all TV ads are that expensive. However, are you aware that you can reach more potential clients through these free ways to advertise?
Yes, it is true that cold calling and door-to-door campaigns are that effective. But there is a better way to advertise without spending a lot of money.
Free ways to advertise on the internet have been gaining popularity because it can actually propel a business into success.
Even US Presidential campaign have tested this formula and find it that effective that it was in fact one of the reasons why President Barack Obama was elected in 2008.
Great Ideas on Free Ways to Advertise on the Internet
- Create a strong web presence. Utilize the power of the internet. Set up a business email using a great logo. You are actually leaving behind your brand.You are establishing your online identity and helping others realize who you and your business are. As much as possible leave behind a mark of your URL on everything that you can hold on to whether it is calling cards, flyers or brochures.
- Make use of Social Media. Social media like Twitter and Facebook are free ways to advertise your business on the internet. Set up your Twitter and Facebook page account so that you can interact with your potential customers on a more personal level. The current trend in social media advertising is to host give-away. The amount that you will spend for these give-away will actually create customer awareness of the product that you are selling.
Do try to offer free product samples but get your customer’s email addresses. You can also ask them to fill up a survey about your product. This way you can make a follow-up and send them new offers. You can also make use of discounts before offering the product at its regular price.
- Make use of Blogs. Ever since blogs were introduced way back in 2004, these were catapulted into the limelight as a popular medium to get your message across. In this case it is your product. Blogs is another way to engage people in giving their customer feedback. Through the reviews made by bloggers you are bridging the gap between you and your customer. You are actually listening on what they have to say. Take the comments constructively to improve your product just in case it needs improvement.
- Use Google Places to list your business. You will notice that this is one of the free ways to advertise that can literally help place your business on the map. When people search for a certain product, these Google map searches will guide them towards your business location. Customers can also leave your business ratings and reviews. Yahoo is also offering a similar service as well so make use of these.
These are but just some of the free ways to advertise on the internet. Learn to be creative on tapping other online resources. You might just be surprise on how much these can affect your business. Eventually, by doing this you will be able to enjoy the success and laugh your way into the bank.