Driving traffic to your website is the most critical job for the success of any online marketing campaign.
Pay Per Click advertising is one of the most popular ways people use to drive traffic to their sites.
Pay Per Click abbreviated as PPC advertising is considered as targeted traffic source in online marketing effort.
Unlike banner ads or other types of marketing, PPC advertising ensures that you only pay for advertisement that works.
With a PPC campaign you pay every time someone clicks your ad, ensuring that your advertising dollars are not misspent or wasted.
The great advantage to using Pay Per Click advertising is that you will always show up in the top search results, and you don’t need to worry about paying for wasted advertising space. But to be find in the top search results you have to do a great job by choosing optimal keywords.
With other forms of advertising, the method was based upon impressions. For example, you would pay every time your ad was displayed.
This had many drawbacks, if your ad was displayed on the bottom part of a website, you ran the risk of paying for impressions that weren’t visible. When compared to banner advertising, there is no doubt that PPC advertising is more effective.
For example when you view a search result on Google, you’ll see two types of ad links. The top and side right are sponsored or PPC ads. Underneath those, you’ll find organic search results.
These are the results that were returned based upon the content of the websites. It is best to use both organic and PPC advertising.
By having keyword rich content as well as PPC you can ensure that your site will receive plenty of visitors.
If you are new to PPC advertising, you can set your budget at a small limit and begin your campaign. This will give you the liberty of trying a campaign without feeling that you have invested too much.
PPC is a great way to drive traffic to your site and is an important component in your affiliate marketing program.
Find out below a list of 10 PPC networks:
2- yahoo marketing
3- Msn adcenter
4- Facebook ads
8- pof (plentyofish)
Nowadays there are so many PPC networks out there so you have to be careful if it comes to choose one for your marketing campaign.
P.S: Knowing how to do your PPC advertising can help you drive more targeted traffic to your website and make more sales.
But, like a knife can help you cut fruit and simultaneously hurt you if you do not use it well, PPC, if this is not done well can make you sell your clothes to cover your expenses.